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Domain parking on your registrar
By Bruce Clement
For several years now I've consistently advised end-user domain owners to avoid using their registrar as their name server or hosting with their registrar. The reason is that if something goes wrong with the registrar or in the relationship between them and the registrar their domain can be non-functional for an extended period. Recently there was a thread on a forum where a domain investor was using the parking service of their registrar. According to the domaineer, the registrar/parking company had decided there was suspected fraud and excluded their customer from the advertising program. Yet they were still showing their ads on his domain. Adverts for which he got no revenue! Reading that thread I expanded my advice to "don't park with your registrar" either. Too many things can go wrong and your domains can be misdirected. I use dedicated parking services for parking and when Name Drive sends me a message saying Google refuses to put ads on one of my domains, they don't show ads on it full-stop. If the registrar is refusing to pay you for ads and still showing ads on your domains, the revenue is going somewhere, it's just not going to you. This registrar as a parking provider has always worried me as they have too many other interests and parking was always going to be a minor part of their business. Too much opportunity for conflicting interests and I think the thread is showing this. I feel much happier knowing my parking is managed by a company that has parking as its major revenue stream. So where do I park? Before answering this I need to give a disclaimer. I don't believe that any one parking service can be best for all domains, and my opinion on parking services is influenced by how my portfolio has performed on them. Like everyone else involved in parking I need to use a parking service capable of feeding ads relevant to my visitors. My portfolio is heavily weighted to generics in the .nz ccTld, so it has to provide ads relevant to that market. Your experience will be different to mine and your portfolio will influence this. I currently use three different parking services. Namedrive, Trafficz, and iModo (mostly the 1Plus "legacy" templates). Namedrive and Trafficz are true parking services that directly compete. For most of my domains Namedrive performs better than Trafficz, but there are exceptions. If I had to pick one I'd suggest Namedrive, but I know that some portfolios produce the opposite results to me, and other people have good results with other domain companies. 1plus / iModo was interesting. Parking only generates revenue where there is traffic, and conventional parking does nothing to increase traffic. I used to dump my no-traffic sites on 1plus and some of them slowly picked up extra traffic while they were there. Their new service seems to generate increased traffic for my .uk domains (a small % of my portfolio) but has an incredibly low CTR and produces almost no revenue. Register with a registrar, host with a hosting company, park on a parking lot.
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Contributor's Note
Bruce Clement is a keen domain name investor and commentator. You are free to copy this article under the http://creativecommons.org/licenses/by-nd/3.0/ licence as long as you publish it unchanged and link either to Bruce's blog Domaining .nz at http://domainingnz.blogspot.com/ or to his hub site at http://www.clement.co.nz/
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Trafficz, another parking service
| iModo, a place for undeveloped domain names
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PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
Bruce Clement
The Author's personal homepage and hub
www.clement.co.nz
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