|
  |
|
|
Negotiation, more than just haggling
By Bruce Clement
About a year ago I received a simple inquiry through NameDrive on one of my parked generic domain names. "Are you interested in selling this domain name? If so can you please contact me" giving an ISP customer email address. That's very little information and as email is fairly inscrutable at the best of times, I didn't have an idea why this person would be interested in this domain name, so I knew I'd be negotiating blind. I am contacted by a lot of people who believe I should sell them my generic names for nothing and unless there's some identifiable reason why the prospect desperately wants a specific domain name, queries as bare as this stop as soon as I quote a realistic starting price, so I couldn't be bothered with the usual sales spiel and simply sent back a one line reply "Yes, I would be prepared to sell it, I'd want NZ$ 500 though." and thought nothing more of it. Two days later there was another email from him. "Would you accept $300.00." Normally I'd haggle over the price and would most likely have agreed to something around $400, but I felt like I'd like a little more this time. My reply: Advertising on the parked domain brought in US$ 80.79 during the year 01/10/06 to 30/09/07. Using 3 years revenue as a yardstick that means that the domain has a revenue producing value of NZ$ 311.42 without any further changes. Using what I've learned since parking the domain I'm sure I could increase that relatively easily, especially as it was only making US$ 0.09 per click. A 2 minute search shows affiliate possibilities through The Surf Shop, Godo, and Easy Bed that should easily outstrip that and there's probably a lot more out there. I think I'd prefer to hang onto it rather than accept any less than $500. A little over twenty minutes later, the sale was agreed, at my asking price. All the relevant revenue records are stored at Name Drive so it took me a about 5 minutes to research and write these two short paragraphs that increased the price $200 over the offered price and $100 over what I would normally have taken. The lesson is that if you can justify the price to yourself, you're half way to justifying the price to your potential purchaser.
|
Contributor's Note
Bruce Clement is a keen domain name investor and commentator. You are free to copy this article under the http://creativecommons.org/licenses/by-nd/3.0/ licence as long as you publish it unchanged and link either to Bruce's blog Domaining .nz at http://domainingnz.blogspot.com/ or to his hub site at http://www.clement.co.nz/
|
This intel first appeared on: http://domainingnz.blogspot.com/2007/10/negotiate-not-haggle.html
|
|
 |
|
PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
Domaining .NZ
News and comment by an active .nz investor
domainingnz.blogspot.com
|
|
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
The copyright for this content entitled "Negotiation, more than just haggling" has been specified by the contributor as:
Creative Commons Attribution-Share Alike 3.0
Details 
This content may be copied, distributed, and modified, as long as a) the original author is acknowledged with a link back to the content page, and b) if the work is modified, the result is distributed with this same license.
If you use this content according to the license specified, you must link to the following URL:
http://aotearoa.qondio.com/
|
|
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
